iPhone SE - Art Direction
I was responsible for delivering high-end Apple-standard quality from the brand
& design perspective. My role involved overseeing the entire iPhone 14 launch,
providing guidance on the hardware's appearance.
I worked closely with the industrial design team, vendors, and internal teams
to accurately visualize the product. Additionally, I provided feedback for
all deliverables, including Campaign, Keynote, Interactive, Motion, Advertising, and Film,
to ensure they adhered to Apple's exacting brand and design standards.
![](https://freight.cargo.site/t/original/i/43b5744ecfe09a28969c0c0cf06e3db1e8af40a25cb2633d84f8a4f915d66733/Screen-Shot-2022-10-05-at-1.01.32-AM.png)
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