WORK       Ai       PLAY     INFO


iPhone SE - Art Direction

I was responsible for delivering high-end Apple-standard quality from the brand
& design perspective. My role involved overseeing the entire iPhone 14 launch,
providing guidance on the hardware's appearance.

I worked closely with the industrial design team, vendors, and internal teams
to accurately visualize the product. Additionally, I provided feedback for
all deliverables, including Campaign, Keynote, Interactive, Motion, Advertising, and Film,
to ensure they adhered to Apple's exacting brand and design standards.