iPhone 14
Pro.Beyond
![](https://freight.cargo.site/t/original/i/52a45877f1ec49053fc2e0464d8718c661c2984e32de7b62f6495ef793a64fa0/large_2x_AdobeExpress.gif)
Art Direction
I was responsible for delivering high-end Apple-standard quality from the brand
& design perspective. My role involved overseeing the entire iPhone 14 launch,
providing guidance on the hardware's appearance.
I worked closely with the industrial design team, vendors, and internal teams
to accurately visualize the product. Additionally, I provided feedback for
all deliverables, including Campaign, Keynote, Interactive, Motion, Advertising, and Film,
to ensure they adhered to Apple's exacting brand and design standards.
![](https://freight.cargo.site/t/original/i/0dd2d622195e8e0e168e1e803a99687a1b373b38c07f5ecc4028277fdff0c32f/249ec316-4fc3-421b-801f-97aed48fb837.png)
![](https://freight.cargo.site/t/original/i/6a9cfd4ae67d2ec159390feb41c5addea6f5a845289cb053cd601d6cbb0b6d20/Screen-Shot-2022-10-05-at-12.02.55-AM.png)
![](https://freight.cargo.site/t/original/i/44dbb0fbc98a85e6cf30b13a0d10d18583a9c53c45be566ce4a2c22f68c2ec50/Screen-Shot-2022-10-05-at-12.02.13-AM.png)
![](https://freight.cargo.site/t/original/i/bcb663bd9532ae0575c82282c84929b53e422d9616ec6f3b9894f084e7234392/Screen-Shot-2022-10-05-at-12.02.24-AM.png)
![](https://freight.cargo.site/t/original/i/fee41ad0229803286a10892dfb0bd8fac79b50ea78cd415ea3b3855e0f1caf1b/Screen-Shot-2022-10-05-at-12.02.31-AM.png)
![](https://freight.cargo.site/t/original/i/9bcbf7086e94a8e5c49b274aa9340a32661f50bd847d8b66fca08f2c154657c7/Celine_Digital_Signage_16x9__US-EN_v01_AdobeExpress.gif)
![](https://freight.cargo.site/t/original/i/f6a4abc0a030dface9aa7d4d2d693e001010047dfe88e1491d5488f8b98a5e91/ctc0010_comp_WWEN_v0002-proresFullClean_3840x3840_H264_AdobeExpress.gif)
![](https://freight.cargo.site/t/original/i/2433981cec57b09c32389aa75de6a426c9fc2af1954f56185114b26977e9dbfd/iphone-14-pro-model-unselect-gallery-1-202209.jpeg)
![](https://freight.cargo.site/t/original/i/6a73a7d9d2288e24daf88a7d5fc52659f134f06c4cda125478700cdefe70c50e/Screen-Shot-2022-09-08-at-4.04.31-PM.png)
![](https://freight.cargo.site/t/original/i/6a905433d2fd5894a4992d08eafdd3f6d655c2dd4052d02f97cec4e1f9dc48b9/Screen-Shot-2022-10-05-at-12.07.04-AM.png)
![](https://freight.cargo.site/t/original/i/2eb2c9021dd3ab0025c0084bb6be10335ac9daa5040a39a9a1ef89d3a51e37d2/ceramic_deep_purple__fhc53fxovp2e_large_2x.jpg)
![](https://freight.cargo.site/t/original/i/e7588fb788a85fcab04b71816742beac85854223b50dd75c3ca0c5867adae602/camera_intro_endframe__coj6fqeqg7iq_large_2x.jpg)
![](https://freight.cargo.site/t/original/i/a58ce7a0c23bf292af89314d6899fd233729e35c40182b51ab660f369d48beb8/Screen-Shot-2022-09-07-at-1.35.15-PM.png)