iPhone 14 Pro.Beyond Hardware Art Direction

I was responsible for delivering high-end Apple-standard quality from the bran & design perspective.
My role involved overseeing the entire iPhone 14 launch, providing guidance on the hardware's appearance.

I partnered with the industrial design team, vendors, and internal teams to accurately visualize the product.
Additionally, I provided feedback for all deliverables, including Campaign, Keynote, Interactive, Motion,
Advertising, and Film, to ensure they adhered to Apple's exacting brand and design standards.