iPhone 14 Pro.Beyond Hardware Art Direction
I was responsible for delivering high-end Apple-standard quality from the bran & design perspective.
My role involved overseeing the entire iPhone 14 launch, providing guidance on the hardware's appearance.
I partnered with the industrial design team, vendors, and internal teams to accurately visualize the product.
Additionally, I provided feedback for all deliverables, including Campaign, Keynote, Interactive, Motion,
Advertising, and Film, to ensure they adhered to Apple's exacting brand and design standards.
My role involved overseeing the entire iPhone 14 launch, providing guidance on the hardware's appearance.
I partnered with the industrial design team, vendors, and internal teams to accurately visualize the product.
Additionally, I provided feedback for all deliverables, including Campaign, Keynote, Interactive, Motion,
Advertising, and Film, to ensure they adhered to Apple's exacting brand and design standards.
