iPhone 14

Pro.Beyond

Art Direction

I was responsible for delivering high-end Apple-standard quality from the brand
& design perspective. My role involved overseeing the entire iPhone 14 launch,
providing guidance on the hardware's appearance.

I worked closely with the industrial design team, vendors, and internal teams
to accurately visualize the product. Additionally, I provided feedback for
all deliverables, including Campaign, Keynote, Interactive, Motion, Advertising, and Film,
to ensure they adhered to Apple's exacting brand and design standards.

MEL ZAHAR

WORK PLAY Ai INFO

WORK PLAY Ai INFO