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iPhone 13

Apple new gorgeous green finishes for the iPhone 13 lineup

New, sophisticated alpine green iPhone 13 Pro and green iPhone 13 join the lineup, featuring
the lightning-fast A15 Bionic, advanced camera systems, great battery life,
impressive durability, and 5G.

Art Direction

I was responsible for delivering high-end Apple-standard quality from the brand
& design perspective. My role involved overseeing the entire iPhone 14 launch,
providing guidance on the hardware's appearance.

I worked closely with the industrial design team, vendors, and internal teams
to accurately visualize the product. Additionally, I provided feedback for
all deliverables, including Campaign, Keynote, Interactive, Motion, Advertising, and Film,
to ensure they adhered to Apple's exacting brand and design standards.