Since 2007 . All rights reserved.

WORK    PLAY    Ai    INFO

Since 2007 . All rights reserved.

iPhone 13

Apple new gorgeous green finishes for the iPhone 13 lineup

New, sophisticated alpine green iPhone 13 Pro and green iPhone 13 join the lineup, featuring
the lightning-fast A15 Bionic, advanced camera systems, great battery life,
impressive durability, and 5G.

My Role: Art Direction

I was responsible for delivering high-end Apple-standard quality from the brand
& design perspective. My role involved overseeing the entire iPhone 13 Alpine Green launch,
providing guidance on the hardware's appearance.

I worked closely with the industrial design team, vendors, and internal teams
to accurately visualize the product. Additionally, I provided feedback for
all deliverables, including Campaign, Keynote, Interactive, Motion, Advertising, and Film,
to ensure they adhered to Apple's exacting brand and design standards.