Reflections -
Design. CGI. Art Direction.
Wallpaper art created for a confidential tech client a while back.
DATA IN DIMENSIONS
An abstract design exploration, created for a confidential tech corporation. through a deep dive & research,
and user testing analysis I came up with multiple concepts that would convey the idea of visualizin invisible technology
concepts such as Data Storage, Data Protection, Artificial intelligence an other topics that surround
our modern time on a minute-to-minute basis.
The challenge was to interpret such topics in abstract ways, with more modern and future-forward aesthetics. while keeping it relatable, impactful, and memorable for the client's online experience.
The solution was to combine old metaphors that we are all familiar with and overlay the brand guidelines with current design trends using CGI.
iPhone 14
Pro.Beyond
Art Direction
I was responsible for delivering high-end Apple-standard quality from the brand
& design perspective. My role involved overseeing the entire iPhone 14 launch,
providing guidance on the hardware's appearance.
I worked closely with the industrial design team, vendors, and internal teams
to accurately visualize the product. Additionally, I provided feedback for
all deliverables, including Campaign, Keynote, Interactive, Motion, Advertising, and Film,
to ensure they adhered to Apple's exacting brand and design standards.
Beyond Tomorrow
Beyond Tomorrow is a conversation series which aims
to illuminate the future creative landscape.
Art direction project in colaboration with ALINE Studio
Full article https://www.aline.studio/beyond-tomorrow
iPhone SE - Art Direction
I was responsible for delivering high-end Apple-standard quality from the brand
& design perspective. My role involved overseeing the entire iPhone 14 launch,
providing guidance on the hardware's appearance.
I worked closely with the industrial design team, vendors, and internal teams
to accurately visualize the product. Additionally, I provided feedback for
all deliverables, including Campaign, Keynote, Interactive, Motion, Advertising, and Film,
to ensure they adhered to Apple's exacting brand and design standards.
