MEL ZAHAR         ︎         CREATIVE DIRECTION         ︎︎︎       ART DIRECTION         ︎︎︎       CGI         ︎︎︎         DESIGN         ︎︎︎         VISUALIZATION         ︎︎︎       AI         ︎︎︎      CONCEPT DESIGN


Nike VR Experience


Virtual reality experience, entirely generated in an Ai tool, Midjourney.
Nike has been one of my most favourite clients retail and VR experinces is a huge area of
my interest, Ai tools like Midjourney made it so easy to combine references and thoughts 
& generate powerful sketches. as we used to pre-visualize in CGI,
Ai is absoloutly speeding up the process.