Keto - Brand Visual Identity

Cohesive. Scalable. Memorable. Future-facing

Translating a Nordic vision of innovation into a dynamic brand
Partnering with Mission Creative, we collaborated on the visual design system and creation of the
brand assets for Keto Brand. Blending CGI & AI to craft a compelling brand story. The assets library
was developed  for seamless integration across all platforms, including web and mobile UI,
pitch decks, presentations, ads, and more.

The concept was inspired by Keto’s vision of Finnish nature (meadow) vibrant, biodiverse ecosystems,
particularly in the summer, featuring wildflowers and, it's innovative ecosystems,
combined with my earlier R&D exploring acrylic floral forms and organic structures, Mixing Ai & CGI.
Find it here: https://melzahar.com/Acrylic-Flowers



Big thanks to Mission Creative team for the collaboration: 
Matt Harris, Andrew Cavanagh, Derek Hlady, Anthony (Ant) Dale.

Project Visuals