MEL ZAHAR         ︎         CREATIVE DIRECTION         ︎︎︎       ART DIRECTION         ︎︎︎       CGI         ︎︎︎         DESIGN         ︎︎︎         VISUALIZATION         ︎︎︎       AI         ︎︎︎      CONCEPT DESIGN


Nike ︎ Concept ︎︎︎ Design

Pre-visualization study for campaign assets, self initiated. the project is generated using an Ai tool MidJourney
with specific input of color and style description. Plenty of unexpected results. 
However, only style matching was selected to be presented here.

Enjoy!






.Ai generated Variations.












































































Thanks! ︎